Wednesday 21 February 2018

Motor Neurone Disease charity's income soars after ice bucket challenge

Rosanna Davison doing her #IceBucketChallenge
Rosanna Davison doing her #IceBucketChallenge

Gordon Deegan

Profits at the Irish Motor Neurone Disease Association (IMNDA) increased 14-fold to €1.17m in 2014 as a result of the ice bucket challenge craze.

In the viral internet sensation of summer 2014 celebrities, government ministers and even nuns made up some of the estimated half a million Irish people who participated by drenching dumping a bucket of iced water on their head to promote awareness of the disease.

International celebrities included Britney Spears, Mark Zuckerberg and Oprah Winfrey, while funds were raised online at home by Daithi O Se, Rosanna Davison and Brian O'Driscoll.

The IMNDA's accounts for 2014 show that the ice bucket challenge raised €1.7 million for the association - €700,000 more than the €1m raised by the IMNDA in fundraising in all areas across the 12 months of 2013.

The ice-bucket windfall has resulted in the IMNDA's cash fund more than tripling from €813,060 to €2.47m.

The association's surplus increased from €79,743 in 2013 to €1.17m in 2014 as a result of the ice bucket challenge.

Condition

However, the directors caution that on its ordinary activities the IMNDA would have suffered a cash loss of €411,792 in 2014 without the ice-bucket challenge funds.

There is no cure for Motor Neurone disease, which claimed the life of much-loved RTE broadcaster Colm Murray. The progressive neurological condition, which attacks the nervous system, can affect the way a person walks, eats, drinks and breathes.

The directors state that after consulting with stakeholders, including the MND community, the association has established a list of projects where the ice bucket challenge money will go.

Herald

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