Marty insists 'I'm not a celebrity' as he is mobbed by his fans
As Marty Morrissey took to the National Dairy Council stage at the National Ploughing Championships stage for "Grá Island", a tumultuous roar could be heard across the grounds in Fenagh, Co Carlow.
One could be excused for assuming the uproar was aimed at his co-host, 'Love Island' star Greg O'Shea.
However, when asked if they were excited for the newly single O'Shea, a large group of teenage girls were quick with their response: "No, we're here to see Marty."
The level of admiration for the GAA broadcaster is unbeknown, even to himself.
Speaking to the Irish Independent after he was swarmed by fans seeking selfies, the Clare man said: "I wouldn't consider myself a celebrity, not at all.
"No, the noise was for Greg. Greg has to take full credit.
"I do enjoy meeting people and I've been very lucky to be in the career I am in, with the colleagues I have. But the reaction here today was phenomenal."
Despite being a household name, little is known about his private life - and he likes to keep it that way.
The 60-year-old has been in a relationship with his partner, Cork woman Liz Kidney, for nearly 25 years.
"I think my private life is private," he said.
"Not that there's anything major going on, but I've always felt that with the public persona, I love what I do... But likewise, what I do privately is private. I've always separated the two. I've always enjoyed my own privacy that way.
"My private life hasn't benefited really from separating them though," he laughed.