Thursday 18 January 2018

Left-wing TDs struggle with brand identity

INDEPENDENTS continue to maintain their support, according to the Irish Independent /Millward Brown Lansdowne opinion poll.

But the United Left Alliance of Joe Higgins and Richard Boyd Barrett is failing to create an identity for itself outside of the Independent banner.

Independents and other parties currently enjoy the support of 18pc of the voters -- up 1pc since the general election.

Despite Independents not holding the balance of power, and therefore not being able to cut any parish pump deals in return for their vote for a government, they continue to enjoy strong support among the electorate.

Given their high profile in the Dail on the disjointed opposition benches, they remain a substantial block and compete with the three parties on similar levels of support.

But breaking down the block into its component parts doesn't necessarily work for the smaller parties.

The Green Party retains 1pc of the overall vote. But the United Left Alliance has a major task to establish its brand name on the market. It will be disappointed with its first appearance in a major opinion poll where it only registers 1pc.

Irish Independent

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