Wednesday 13 December 2017

Key sponsor AIB keeps low profile

Karl MacGinty

Conspicuous by its absence from yesterday's function in Dublin was Allied Irish Banks, one of the principal partners of the 2011 Solheim Cup under a five-year, €2.5m deal, which includes sponsorship of the Ladies Irish Open until 2012.

While a statement from AIB last night explained that it no longer wished its branding to be associated with the Solheim Cup, it stressed that the bank would honour the terms of the five-year sponsorship contract.

"AIB entered a five-year contract in 2007 which saw it sponsor the Solheim Cup until 2011," the statement confirmed.

"The change in AIB's structure and business focus now means that international benefits of the AIB brand association of this sponsorship are no longer as relevant.

"Therefore, while AIB will see out its contractual obligations as sponsor of the 2011 Solheim Cup, it is our intention to work with the partnerships to transfer the branding rights and associated benefits for the event."

Solheim Cup director Roddy Carr said: "AIB are fully contracted and are still contributing to the event. From the promotional point of view, I couldn't be happier with their input.

"What they decide to do with their own branding rights is their business, to be honest with you," he added.

Irish Independent

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