Saturday 24 February 2018

Kerry tourism campaign takes to London streets

Graham Clifford

Kerry's building bosses aim to boost tourism

They're no joke, these Kerrymen. This week the Kerry Association in London, together with Kerry County Council, launched a novel initiative to attract Londoners to the Kingdom.

Building contractors from the county who operate in London will use their fleet of vans and other vehicles to advertise their home county across the city and beyond.

The idea is that the vans, which will also come from businesses with links to construction, will use special signage featuring photos of well-known Kerry beauty spots and attractions on the side of their vehicles.

It's estimated that the 'Come to the Kingdom' message will be placed on at least 3,000 vehicles with businesses, such as Murphys, Danny O'Sullivan and Sons and Toureen Mangan all doing their bit to help boost their home county's tourism sector.

Kerry county manager Tom Curran said that it was important the drive to promote the county was maintained.

"We attended the St Patrick's Day parade with the Kerry tourism bus and we took part in the Birmingham and London parade last year. Visitors came up to our people on the bus, asked us where is Kerry and that shocked us. We are now taking a more active campaign with a new website and new signage."

Irish Independent

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