Friday 15 December 2017

'Keep tea-time pink', petition launched to save 200 jobs at Cadbury's plant

Gerard Maguire, launched the #SavePinkSnacks to highlight the lost of 200 Irish jobs
Gerard Maguire, launched the #SavePinkSnacks to highlight the lost of 200 Irish jobs
Mr Maguire bought every Pink Snack he could find.

David Kearns

The end of the Pink Snack bar might be nigh but one Irish man is not letting it go without a fight.

When the news first broke that Cadbury’s owner Mondelez had decided to show the door to Ireland’s favourite tea-time treats, Gerard Maguire was straight up to Musgrave to buy up as many of the bars as possible.

The Dublin man is determined not to see his "favourite tea-time treat" disappear from Irish shores – and has launched the #SavePinkSnacks campaign on social media.

The petition is calling on confection fans to show their support and keep the Pink Snack on Irish shelves.

“People might laugh but Tayto could be the next to go,” he told

“We might be coming out of the crappy times but there are still jobs that need saving.”

Read more: Goodbye pink Snack: 10 childhood sweets gone or changed forever

“My own business kept going because of the support we’ve received from local people and now one of the best tea-time treats needs our support.”

Mr Maguire, who runs the '64 Wines' store in Sandycove, said that while some might see the campaign as ‘trivial’, there was an important message behind it.

“These bars are going, and so are the Irish jobs behind them. There’s a whole community in Tallaght now that’s been devastated by this news.”

On Wednesday, Mondelez announced the loss of 200 Irish jobs in its production plant in Dublin, a decision Mr Maguire said shown that “even with such a fantastic product like the Pink Snack” nothing could be taken for granted.

“People who have all their lives work those jobs. I just think that if more people took a minute to think about where their chocolate was made, things might have been different.”

“We need to be support small indigenous industry, especially when it tastes so good. I wouldn’t lie; I do love the pink snack bar. I wouldn’t be selling any of the ones I’ve got, that’s fore sure.”

Online Editors

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