Increase price of drink to stop Swedish House Mafia type mayhem, says expert
INCREASING the cost of alcohol and decreasing its availability would help prevent the events which marred last Swedish Mafia House’s gig at the Phoenix Park, according to the a leading alcohol researcher.
A report published today by the Health Research Board (HRB) into Irish people’s attitude to alcohol found young people aged between the ages of 18 and 34 have a strong desire to have a liberal access to low-cost alcohol.
The research revealed 25pc of the population would purchase low-cost alcohol in a supermarket but this figure jumped to 50pc among the 18-35 year old cohort.
The report found three in five people would support a minimum unit price for alcohol, however, lack of support for this measure was highest among the young.
Chief HRB researcher Dr Jean Long said the survey’s findings indicate people’s support for many of the individual measures to address alcohol consumption recommended in the National Substance Misuse Strategy for alcohol.
Dr Long said: “Young people make it very clear that the price of alcohol affects their behaviour, so increasing price would be a good start to reduce consumption among young people and help prevent the type of situation which emerged on Saturday night.”
“If people can afford a lot of alcohol they will drink a lot of alcohol,” she added.
The research revealed a low support for the banning of alcohol sponsorship at sporting and musical events.
The survey also revealed a lack of understanding of the meaning of a standard unit of alcohol.