Hogan: Government won’t be dictated to by advertisers in booze sponsorship ban
Environment Minister Phil Hogan says the Government will not be “threatened” by any company into watering down their ban on alcohol sponsorship of sports events.
The minister’s comments follow opposition from the manufacturers of Guinness to the proposed ban on alcohol sponsorship.
Drinks giant Diageo has denied a ban on drinks sponsorship could ultimately lead to a reduction in its operations here, despite a warning from its Irish chief at the weekend. Diageo, which owns Guinness and controls 40pc of the market, told a Sunday newspaper that a clampdown on sponsorship might force the company to reduce spending in future.
Mr Hogan said the issue of alcohol sponsorship is being discussed within the Government.
“I don’t think the Government will be threatened by individual company,” he said.
The minister said Diageo was already consolidating its business in the country.
Health Minister Dr James Reilly said he stands firmly by his belief the Government should separate sponsorship from alcohol.