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Hitting the bottle: Drink sales surge as boozers get locked in lockdown

As tension mounts, families are cooped up and many are turning to alcohol, writes Kathy Donaghy

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There has been an 18pc rise in alcohol sales year-on-year in Ireland with sales recently surging 33pc in a week as the Covid-19 crisis continued

There has been an 18pc rise in alcohol sales year-on-year in Ireland with sales recently surging 33pc in a week as the Covid-19 crisis continued

There has been an 18pc rise in alcohol sales year-on-year in Ireland with sales recently surging 33pc in a week as the Covid-19 crisis continued

The child's mother stood at the front door in her pyjamas, glass of red wine in hand and called out to her child that it was only 7am and a bit early to be running around outside.

It's just one of the videos, memes and GIFs doing the rounds on social media since the lockdown began, sending up the tendency to reach for the bottle early and often at this time of international crisis.

And while we may be badly in need of humour right now, experts says alcohol is definitely not the answer to the stress we're feeling.