"LABOUR isn't working" was the slogan on the iconic Tory Party 1979 election poster showing a queue of unemployed people.
The classic Saatchi and Saatchi campaign was voted poster of the century by a jury of ad people assembled by the British advertising industry magazine campaign in 1999.
And if it worked for Maggie Thatcher, then it's good enough for, eh, Joe Higgins.
The Socialist Party 'borrowed' the idea yesterday for its poster campaign "Austerity Isn't Working", with the self-same queue of people on their poster.
But who'd have thought the Socialists would be finding its inspiration in the Tories?