'Glamorous Ireland' documentary will air in China tonight to a potential audience of 80m
A 45-minute documentary entitled 'Glamorous Ireland ' will air tonight in China to a potential audience of 80 million people.
A crew from China Central Television (CCTV-4) visited Ireland in May, and carried out extensive filming for the primetime documentary.
The resulting programme highlights Ireland's beautiful and rugged landscape, showcases our native arts and crafts, as well examining Irish family life.
CCTV-4 is the only Chinese channel with a global reach, so Chinese nationals dotted all around the world are expected to tune in, as the documentary slot regularly attracts record viewing figures.
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Places like the Cliffs of Moher and Blarney Castle will feature heavily in this evening's programme.
CEO of Tourism Ireland, Niall Gibbons said that the documentary is the kind of publicity that money simply cannot buy.
"Tourism Ireland aims to grow the number of Chinese visitors to the island of Ireland to 50,000 per year, by 2017.”
Tourism Ireland currently has offices in Shanghai, Beijing, Guangzhou and Chengdu.