Giro in Ireland to reach 750 million
IRELAND can expect to be showcased to more than 750 million people worldwide when the Giro d'Italia cycle race speeds down the east coast into Dublin this weekend, writes Conor Feehan.
The race that was famously won by our own Stephen Roche in 1987 will travel from Belfast tomorrow, arriving in the capital on Sunday afternoon.
And in the words of Tourism Minister Michael Ring – it is "publicity we could not buy".
The logistics behind the event are immense, and apart from the 200 competitors there will be nearly 100 support vehicles and hundreds of foreign journalists.
More than 20,000 people are also expected to travel to Ireland to catch a glimpse of the race, with an obvious boost to hotels, bars and restaurants.
The event will mean road closures on the day, with details on the www.discoverireland.ie website.