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Wednesday 13 December 2017

Get out there and play, urges €15m campaign

ALL work and no play makes Jack a dull boy, so the proverb goes, and he soon becomes bored.

Now, a confectionery giant is going to spend €15m to encourage us all -- no matter what age -- to play games. Anything from tiddlywinks to five-a-side football will do.

According to clinical psychologist, TV presenter and Irish Independent columnist Dr David Coleman, playing games is almost as important as eating, sleeping and having sex.

"It's exercise for the mind. It's all about having fun," he said yesterday.

He was speaking as Cadbury Ireland launched what it says is its biggest campaign ever, which includes a nationwide game idea called Spots v Stripes.

Yesterday, Dr Coleman joined Boyzone's Keith Duffy, actress Amy Huberman and boxer Kenny Egan to launch the programme.

Dr Coleman, added: "It's not about keeping fit. Anything that gets adults and children using their brains is what works."

Through a new website,, the public is encouraged to choose a team and play any game from football and cricket to bike races or tag.

Teams will get points and prizes are on offer.

Fergus Black

Irish Independent

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