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Monday 22 January 2018

From Furbies to fairies, dream toy demands will keep Santa Claus busy

Mark O'Regan

Mark O'Regan

FURBY – that ever-enduring Christmas favourite in the toy stakes – will again be much in demand this coming Yuletide.

Retailers have predicted what they think will be the most sought-after gifts this Christmas.

The annual 'Dream Toys' list from the Toy Retailers' Association (TRA) – the industry's official prediction of Christmas best-sellers – is a mix of old favourites brought up to date, ground-breaking technology and a new crop of character toys.

Robotic puppies and flying fairies are also likely to make it into many a stocking.

Technology will dominate children's wish lists this year, experts have predicted.

Dream Toys is an annual event in the UK, and yesterday's launch at Ormond Quay in Dublin was the first time that it has been held concurrently in Dublin and London. Creativity and role play is now the very heart of the toy industry with technology evolving at lightning speed, say the experts.

From children's video cameras to electric guitars to even the most realistic of toy puppies and grooming parlours, children will be able to emulate their parents like never before.

The Monster High 13 Wishes Doll is on the 10-strong list, along with Monopoly Empire and the InnoTab 3S.

The TRA has over 400 members who together account for 80pc of toy retailers in the UK.

Its independent predictions for this year's most popular toys take into account what consumers are requesting and the latest trends in new products.

The TRA's "dream 10" for this Christmas are listed inset, in alphabetical order.

All prices quoted are the recommended retail price (RRP).

Irish Independent

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