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Saturday 17 February 2018

Food firms can win a tasty €200k for ad campaign

IRISH food and drink makers are being given the opportunity to compete for a €200,000 advertising campaign to boost their brand with consumers.

Love Irish Food and Independent Newspapers announced the Brand Development Award 2013 with smaller food companies being urged to enter.

Love Irish Food executive director Kieran Rumley said that there were inspirational stories of grit, determination and success from the Irish agri-food sector.

"This award recognises that all across the Irish food and drink industry there are wonderful brands employing local people and directly contributing to Ireland's economic recovery," he said.

The award is open to companies that employ fewer than 100 people and have a turnover of less than €10m.

Love Irish Food is a marketing label for food brands where 80pc of the revenue is derived from a manufacturing process in the Republic of Ireland.

In the picture are judges Tom Trainor, chief executive of the Marketing Institute of Ireland; Kieran Rumley, executive director of Love Irish Food and Darragh McCullough of Independent Newspapers.

Irish Independent

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