FarmIreland is new sponsor for Rare Breed
Ireland's leading agri news website farmireland.ie has been announced as the new sponsor of TV3's Rare Breed
The multi-platform sponsorship deal will include broadcast sponsorship, as well as ownership of all digital elements.
Rare Breed provides an in-depth look into the successes and struggles of farming life in Ireland, throughout the calendar year.
FarmIreland.ie was launched in late October 2016, to provide real-time daily news for the Irish farming community and has grown to a monthly audience of 600,000 users,
The sponsorship will run from February 28 to the final episode on June 6.
Rare Breed airs on TV3 on Tuesdays at 7.30pm.