In "those who forget the past are condemned to repeat it" news this week Italian designers and darlings of the fashion industry, Dolce & Gabbana managed an own goal the likes of which haven't been seen since 1991 when Gerald Ratner publically called the jewellery his chain store sold 'total crap'.
In an interview with an Italian magazine, the pair, who were a couple for over 20 years, came out against gay adoption, and Domenico Dolce took a pop at IVF saying children conceived this way were "chemical children" and "synthetic babies".
Elton John, father of two IVF babies responded with a tirade on his Instagram page. "Your archaic thinking is out of step with the times, just like your fashions. I shall never wear Dolce + Gabbana ever again." And then he called for a boycott of the brand.
The backlash against D+G isn't surprising, they managed to insult parents and children, gay and straight, worldwide, but the call for a boycott seems small beef compared to the some of the things being said about Elton.
So far he's been called a bully, a fascist, a 'Gay Taliban' and compared to the extremists who murdered staff at Charlie Hebdo magazine in Paris - because he asked people to boycott a fancy fashion label. Are they serious? Is it just possible that the anti-Elton brigade are getting things just a teeny bit out of proportion? Is a Fashion Fatwa the same as gunning people down at their desks? Elton has been branded a Diva in the past but hasn't he every right to speak his mind, just like Dolce & Gabbana do?