Could 'No Direction' be the next big thing?
Labour party's new campaign takes an alternative swing at its competitors
The Labour party tapped into popular music culture for their latest campaign for the upcoming general election.
Using boy band One Direction (the original 5-piece) to illustrate their party motto, several leading political figures were given somewhat of a makeover.
Lucinda Creighton, Gerry Adams, Michael Martin, Paul Murphy and Shane Ross are captured in one image as part of a new group.
'No Direction' has been formed by the unlikely union of Renua, Sinn Fein, Fianna Fail, Socialist Party and Independent politicians.
"There is only one direction. Vote Labour for a fair government," comes the Labour tagline that takes a swing at its competitors.
Fine Gael's Enda Kenny must have failed his audition to get a place in the new band.
Labour's full page advertisement appears in at least one of the national papers this morning.
Lucinda Creighton responded to the advertisement with her own comment.
"Labour are so out of touch that they don't even realise that there are just four members left in One Direction."
Meanwhile, Tanaiste Joan Burton again attacked Paul Murphy following the Labour newspaper ad.
The Labour Party leader said that he tends to be "light" on issues and was a "will-o-the-wisp."
Ms Burton said, "All I can say to Deputy Murphy, I think he's a bit of a will-o-the-wisp with all the different directions he's taken politics."
"He tends to light on issues. Campaign on the issues. Maybe he needs to focus on his own sense of Direction."
Mr Murphy responded to Labour's on Twitter, with a "corrected version of the ad".
His version featured Ms Burton and Taoiseach Enda Kenny as the band Status Quo.