THE Labour leader is getting a bargain on a litre of milk and a sliced pan in his local shop.
When asked how much he paid for a litre of milk, Eamon Gilmore said it ranged in price in his supermarket from 79c to 97c "or thereabouts".
And he said a sliced pan would come in at around €1.59.
Of course, these prices all depend on whether you're shopping own-brand or not.
And Mr Gilmore didn't say if he had a preference for Avonmore and Brennan's Batch to the supermarket's option.
As it happens, his local Spar, in Shankill on Dublin's leafy southside, is charging €1.29 for a litre of milk and €1.79 for a loaf of Brennan's bread.
However, he was much more au fait with the staple diet on the political table before him as the Labour Party got its General Election campaign under way yesterday.
They were packed in like slices of a batch loaf in the small room overlooking the River Slaney as the party unveiled its two candidates for Wexford.
Mr Gilmore squeezed past his followers to the top table, where he was flanked by local TD Brendan Howlin and his running mate Pat Cody.
The press launch at the Spencer Suite of the Riverside Park Hotel in Enniscorthy had turned into a Labour reunion.
Mr Gilmore addressed the crowd, which included a good attendance of psychiatric nurses, there to show support for their work colleague, Mr Cody.
Wexford hurling hero Martin Storey -- who captained his county to all-Ireland glory in 1996 -- was also there.
"Jobs, reform, fairness" were on the signs behind Mr Gilmore as he explained how the party had decided to run two candidates in the constituency for the first time since the 1950s.
The Labour leader warmed up the crowd, but he wasn't going to be put off his stride by the nitty-gritty of how he'd create the "jobs, reform, fairness".
The chairperson of his policy committee, Mr Howlin, would be looking after that, he said, as the TD is due to outline a set of proposals today.
He was more interested in telling everyone that FF had presided over the EU-IMF deal that put us "in the pawnshop".
Mr Gilmore said he was "confident" that Labour would win two seats in Wexford.
A nervous Mr Cody fumbled for the words to describe how he was feeling before his running mate reminded him he was "humbled".
Mr Howlin followed in more assertive tones to say that it was time "to pick up the pieces now" and to create "real jobs".
Mr Howlin said that he was being asked every day -- "When will you be getting rid of them?" by people who were fed up of the FF-Green Government.
But the more pressing question was, in his view, "Who will replace them?"