BUSINESS leaders have hit back at a survey which found parts of the capital were a litter blackspot.
Dublin City Business Improvement District (BID) fears tourism, revenue and jobs could be jeopardised over what it claimed was misleading and untrue information on the cleanliness of the city.
It maintained the Irish Business Against Litter (IBAL) survey was amateur and included residential areas, presenting them as Dublin City Centre.
Richard Guiney, chief executive of Dublin City BID, said a tourist considering visiting the capital could be misled into believing it is dirty.
"The majority of Dublin's main tourist areas are recorded as clean," he said.
"While there are areas outside the BID area which are regarded as unclean, we note again that these are mainly in private or residential areas for example, in basements which cleaning organisations cannot access.
"It's also important to point out that these surveys are a snapshot of a point in time and are not representative of the true situation on the streets."
Trim was announced as the cleanest town in Ireland at an IBAL ceremony, pipping Swords and Killarney in the 2011 survey of litter levels in 53 towns and cities.
IBAL said 38 towns were classed as Clean to European Norms, while nine were moderately littered and Portlaoise, Letterkenny, Dublin City and Tipperary town were listed as littered.
However Dublin's north inner city and Knocknaheeny in Cork were both listed as litter blackspots.
Chairman, Dr Tom Cavanagh, said IBAL has no involvement with checking towns and cities, but commissions An Taisce to carry out the surveys in accordance with internationally accepted standards.
"IBAL refutes the suggestion that the survey of Dublin City is misleading," said Mr Cavanagh.
"For several years we have made it quite clear that the high footfall tourist areas of the city - such as Grafton Street - are Clean to European Norms.
"Our issue is with the areas of the city centre where residents of Dublin live, such as Gardiner Street and Smithfield. These have been found to be littered.
"Have not the residents of Dublin the same right to a litter free environment as its visitors?"
The Dublin BID area spans 2.5km (1.55 miles) and includes 115 streets, 4,000 buildings and 2,000 businesses from St Stephen's Green to Parnell Street and from Capel Street to Amiens Street.
The not for profit organisation, which aims to enhance the appeal of the city centre for shoppers, tourists and businesses, responded to 5,100 calls last year to remove waste, posters, stickers, side street washing and unsightly graffiti.
Mr Guiney claimed the methodologies being employed in the survey did not meet industry standards and was based on amateur misinformation.
He called on the Department of Environment to consider its support and funding of IBAL
"We would also ask the Department and other supporters of IBAL, such as the Irish Hotel Federation, to re-examine the methodologies used to conduct these surveys as well as the areas being surveyed," he added.