Saturday 20 January 2018

Dominos distances itself from hoax DCU ‘abduction’ video

Emma Jane Hade

Emma Jane Hade

DOMINO’s Pizza has moved to distance itself from a hoax video made by Dublin City University students after the college’s annual Halloween Ball on Wednesday night.

The video was part of marketing stunt between the popular Media Production Society (MPS) on campus and Domino’s pizza.

The video, which is just under a minute and a half long and was uploaded onto Facebook, depicts a small group of young males near the Helix complex who spot a young woman in distress in the distance.

The woman is known to the males and is unclear in the footage.

However, it seems that she is being forced into the boot of a car before the males intervene.

The video then cuts as the group run towards the girl in distress, and the car can be heard speeding off.

The group then uploaded the video to the social media site, with the party involved claiming they have given the gardai statements on the incident.

A spokesperson for the local store involved said that the video was part of an MPS “project for Halloween.”

The spokesperson added: “Local Domino’s stores give students a helping hand where possible with student learning activities, and this was an opportunity for student film makers to showcase their film making skills”.

However, a spokesperson for Domino's Pizza Group has said: “Domino’s does not endorse violence in any instance. We accept this prank from the Media Production Society was misleading and we requested that the video be removed from their Facebook page so as not to cause any further confusion.”

The video has since been deleted and the students have refused to give any comment on the matter.

Irish Independent

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