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Thursday 18 January 2018

DCU students apologise for hoax kidnapping video

Emma Jane Hade

Emma Jane Hade

THE Dublin City University students at the centre of the controversial hoax kidnapping video have finally broken their silence, and said it was not their intention to promote violence towards women.

The university’s student newspaper, ‘The College View’, last night reported that the student society involved – Media Production Society (MPS)- had released a statement stating it was not their intention “to promote or showcase violence towards women.”

The video was claimed to have been part of a marketing stunt between the popular MPS group and Domino’s Pizza.

The student run publication also reported that the intention of the video was to be individually interpreted and to “create a talking point”, with one member of the group involved saying they were disappointed the campaign was halted in its initial stages, saying it was “unfortunate”.

“It is unfortunate, however, that the campaign was stopped in its mere infancy as the length of such a sizable initiative stretches far longer than three days,” the student added.

This statement comes days after Domino’s Pizza moved to distance themselves from the incident, which involved a video depicting a young woman being kidnapped.

A spokesperson for Domino’s Pizza Group said: “Domino’s does not endorse violence in any instance.  We accept this prank from the Media Production Society was misleading and we requested that the video be removed from their Facebook page so as not to cause any further confusion.”

The video itself is just under a minute and a half long, and was uploaded onto Facebook after the college’s annual Halloween Ball last Wednesday night.

The clip depicts a small group of males near the Helix complex who spot a young woman in distress in the distance. 

The woman is known to males but is unclear in the footage. 

It then seems that she is being forced into the boot of the car before the males intervene. 

The video then cuts as the group run towards the girl in distress, and the car can be heard speeding off.

The group had uploaded the video to the social media site, accompanied by comments claiming they had given the gardai statements on the incident, and asking for information from the public.

The clip was removed on Friday after the prank was rumbled, and several young women had expressed their concern after viewing the video.

Irish Independent

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