FIANNA Fail senator Mark Daly has made the transition from reality-TV star to NAMA policeman in the space of a decade.
The former auctioneer from Kenmare in Kerry is in the news for having warned that some builders are using shell companies to buy back their assets from NAMA at rock-bottom prices.
But he first came to public attention when he appeared on RTE's 'Treasure Island' series nine years ago.
He spent five weeks starving on a desert island -- but later described it as a walk in the park compared to his Seanad election campaign in 2007.
He was successfully elected -- but this year he faced a bigger challenge when he was left off Micheal Martin's 'Top Ten' list of preferred candidates. He still romped home to victory.
Mr Daly has ambitions to be Fianna Fail's candidate at the next general election in his native Kerry South.
But Mr Daly is now at the centre of a political storm which will test his credentials.
It is the duty of every politician to warn about potential scams -- but then the pressure comes on to back up claims with evidence and Mr Daly has not done this so far.
He has to come up with the evidence sooner rather than later.