Thursday 22 August 2019

Miriam allowed to join 51 names as co-defendants to 'ad scam' case

Stock image
Stock image

Tim Healy

Broadcaster Miriam O'Callaghan has won High Court orders allowing her to join as co-defendants 51 people allegedly connected to Facebook advertisements using her name and image which she says are defamatory.

The intended defendants have been identified following a court order by Facebook, which along with Instagram was used to host pages with advertisements containing allegedly defamatory statements about her in order to sell skincare products.

The ads used attention-grabbing false headlines such as "Miriam sacked from RTÉ" which results in the ads appearing in Facebook users' "news feeds", it is claimed.

When the user clicks on the ads, he or she is directed to pages on which the user is encouraged to buy skincare products falsely stated to be endorsed or owned by Ms O'Callaghan, it is claimed.

Ms O'Callaghan has nothing to do with the range and is distressed at being associated with what she says is a scam product. A number of Irish people had been victims of this false advertising and had to cancel their bank cards after ordering a "free trial", it is claimed.

Ms O'Callaghan initially brought her proceedings against Facebook Ireland and gained orders requiring the company to provide basic subscriber information about those behind the adverts.

When the case returned before Ms Justice Leonie Reynolds yesterday, she was told Ms O'Callaghan's lawyers had identified 51 individuals/names which she wishes to have joined as co-defendants with Facebook.

Ms Justice Reynolds adjourned the matter until next month.

Irish Independent

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