Wednesday 13 December 2017

Keane and Paddy Power settle after 'Braveheart' billboard row

Roy Keane. Photo: SPORTSFILE
Roy Keane. Photo: SPORTSFILE

Tim Healy

It was the Roy Keane row that ended up in court when the soccer legend took issue with a Paddy Power stunt likening him to 'Braveheart' hero William Wallace.

But yesterday the Ireland assistant manager's legal action against the bookmaker was resolved.

The image allegedly placed on the side of a 40ft truck and driven around Dublin boasted the slogan: "You may take our points, but at least we have our freedom. (Ya wee Pussies)."

And it came just hours before the Euro 2016 qualifying match against the Scots, which eventually ended in a frustrating 1-1 draw.

Keane was furious at the use of his image and claimed that it did not represent his relationship with Scotland.

The former Manchester United and Celtic player sued over the use of his face on a mocked-up image of the film 'Braveheart' prior to the Ireland-Scotland qualifier last June.

In his action against the bookmaker, Keane sought damages claiming his image had been used without his prior knowledge or consent.

It was also claimed that his constitutional rights had been breached.

The case was due to be heard before the High Court's commercial division.

But Mr Justice Brian McGovern was told the dispute had been resolved to the satisfaction of both parties and could be struck out.

No details of the settlement were revealed to the court and it is understood to be confidential.

In his action, Keane claimed his image was very deliberately used by Paddy Power, which he alleged is renowned for its controversial approach to marketing for its commercial benefit.

It was claimed his image was central to the poster campaign, given his high profile. He claimed the advert was designed to give the incorrect impression to the public that Keane and the defendant's business were connected. It was also claimed the advert was couched in crude and vulgar terms towards Scottish people.

It made a mocking reference to the outcome of the 2014 Scottish Independence Referendum, it was claimed.

Irish Independent

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