Saturday 18 November 2017

Abercrombie & Fitch spared prosecution over three-storey-high naked poster

Abercrombie and Fitch's giant poster at the new store.
Abercrombie and Fitch's giant poster at the new store.

Tom Tuite

CLOTHING retailer Abercrombie & Fitch has been spared prosecution for erecting a controversial three-storey high advertisement on a protected building in Dublin city-centre.

The huge hoarding, featuring a naked male torso, covered the front of a building at College Green, which was undergoing extensive renovation for a new outlet for the clothing chain.

Dublin City Council sent a warning letter to Abercrombie & Fitch's Dublin offices, in Terenure, stating that the advertisement, which was taken down last month, did not have planning permission.

When that did not produce the required response, an enforcement notice under section 154 of the Act was issued warning Abercrombie & Fitch that it had to remove the unauthorised banner, its metal frame and associated fixtures and fittings from the building's facade.

Although the banner, which covered the entire front of 34 College Green was taken down last month, the council had already initiated court proceedings under the Planning and Development Act.

The case was listed before Judge John O'Neill at Dublin District Court today but solicitor Michael Quinlan for the council said the case could now be struck out.

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