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Monday 19 February 2018

Consumers warm to frozen turkeys

Aideen Sheehan

Aideen Sheehan

SHOPPERS traded down to frozen turkey and sparkling wine to save money last Christmas.

New figures from retail analysts Nielsen showed there was a 30pc surge in sales of frozen turkeys over Christmas whereas sales of fresh ones fell by 6pc.

Beef sales were also strong and duck and goose had a slight rise showing not all consumers go for the traditional option.

While alcohol sales were generally healthy, consumers also traded down, with champagne sales in supermarkets down 11pc whereas sparkling wine sales rose 8pc.

There was also a shift away from large bottles of wine and fizzy drinks to mini-bottles of wine and multi-packs of cans.

Irish Independent

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