IF you listened to your wireless or watched the television at all over the past few days, you would have heard a soft canter.
'Twas a canter of opinion, a clip-clop of claptrap filling the airwaves.
It was junior minister Conor Lenihan, brother of leadership contender Brian, trotting on to every media outlet, calling on Taoiseach Brian Cowen to step down as leader of Fianna Fail.
At one stage, the canter developed into a gallop, as Conor squared up against Vincent Browne in one of the most memorable political dust-ups on television in recent years. And he then floated the idea that he might run for the leadership himself.
RTE lapped it up. But, by yesterday afternoon, Mary O'Rourke declared for Brian Lenihan and Conor withdrew his name from the leadership stakes just in time for the 'Six-One News'.
Then what was all the posturing about? Surely it had nothing to do with the fight to the death in Dublin South West where Conor is battling with Charlie 'Mr Tallaght' O'Connor.
The media blitz was, hopefully, good for profile -- and for votes.
Conor as Fianna Fail leader? To use Charlie O'Connor's catchphrase, you couldn't make it up.