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Monday 19 February 2018

Cleaning company awarded €85,000 over advert

Aoife Finneran

A CONTRACT cleaning company has been awarded €85,000 in damages after winning its action for defamation against Vodafone and an ad company.

A jury at the High Court found that an advertisement published by Vodafone in 2005 suggested that Grosvenor Cleaning Services Ltd was inefficient and carried on its business in an inefficient manner.

The company was awarded €75,000 for damage to its reputation and €10,000 in special damages.

The jury dismissed a defamation action brought by Grosvenor's managing director Bernard McCauley, finding he was not identifiable by the ad.

The action was brought following the publication in 2005 of an advertisement for Vodafone, produced by DDFH&B.


The ad, which was published in three national newspapers and in a number of trade magazines, was designed to promote aspects of the phone company's fixed-line business.

It carried the tagline "Is your business spending more than it needs to?" and featured five women cleaning a small office, each one dressed in Grosvenor's distinctive wine-coloured tunic.

Grosvenor complained to Vodafone and DDFH&B following the publication of the ads, and were told that the tunics with Grosvenor's logo had been provided by a props company.

Following two hours of deliberation, the jury found the ad had identified Grosvenor and had portrayed it as being inefficient.

However, it found the ads did not identify Mr McCauley and so the claims made by him were dismissed.

Grosvenor was also awarded its costs in the case.

However, Ms Justice Elizabeth Dunne adjourned an application by Mr Paul O'Higgins for costs to be awarded to the defendants in respect of the case made by Mr McCauley.

She also put a two-week stay on the order for damages in favour of Grosvenor.

Irish Independent

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