Dramatic scenes of Black Friday bargain hunters battling it out for slashed-price products in an Irish supermarket have emerged online.
Footage shows one man and woman in a tug-of-war for a television, as some fellow shoppers cheer the duo on and more stand aside in disbelief.
Separately, a man is filmed barging into a group of shoppers and throwing a trolley and a step-stool aside to grab a cut-price TV from the supermarket shelves.
Several videos have been uploaded on social media this morning purporting to show shoppers physically battling it out for the best Black Friday deals.
A member of staff is seen attempting to calm a man and woman down who are fighting over what looks like a Samsung television.
A young man filming the chaos, which cannot be shown due to the unsuitable language used, laughs hysterically as he pans the camera around the chaotic super-store.
“There’s a fight!” someone shouts as the man and woman continue to pull the television from one another.
Nearby, a couple and a child are seen looking at each other in disbelief.
The supermarket is believed to be based in Armagh.
Independent.ie have contacted the supermarket regarding the alleged incidents and are awaiting response.
“Black Friday has a reputation for being a little crazy but this just takes the biscuit. This is just down the road in Enniskillen...MENTAL!!!,” reads the caption of one video.
Meanwhile, police in the UK were called in to deal with crowd surges and 'customer conduct' as hundreds rushed to bag a bargain on the popular shopping sales day.
Officers attended shops after staff, and some members of the public, raised concerns over the volume of people attending the sales.
A number of shops opened at midnight, boasting massive discounts on a range of goods.
Another video online (featured here) shows violent scenes in Glasgow before police were called.
Police were called to four supermarkets in London as people gathered at Tesco stores in Edmonton, Willesden and Surrey Quays and an Asda in Capital Way, Edgeware.
Scotland Yard said in a statement: “Officers have worked with store staff to ensure that sale-goers were able to enter and exit the stores safely.
“No persons have been injured at any of the locations as a result of the overcrowding.”
They said no arrests had been made and officers were preparing to “withdraw” from the locations in the early hours of this morning.
South Wales Police also reported receiving a number of calls from staff at Tesco stores after they became “concerned due to the volume of people who had turned up to sale events”.
Officers attended a store on Excelsior Road in Cardiff twice after midnight over concerns about “customer conduct”, police said.
No arrests were made and police said they had advised management at the stores to prevent further issues.
Elsewhere shoppers described scenes of “carnage” as people scrambled for the best deals.
One person who bagged a coffee machine at a knock-down price tweeted: “After the absolute carnage that is black Friday in a tesco extra in the North of England, I walked away with a £100 coffee machine for £30.”
Online customers also faced queues as websites dealt with heavy traffic.
One person tweeted shortly after midnight: “There's a 37 minute wait to access Currys & a queue to enter Tesco Direct.”
(Additional reporting Press Association)