IT wasn't a guilt-free, post-Christmas splurge at the sales.
It was more a unique opportunity to go into the New Year in the style of a number of glamourous celebrity women.
Among those who cleared out their wardrobes for charity at last night's Sligo 'Swap Sessions' were RTE's Miriam O'Callaghan, former presidential candidate Mary Davis and chart-topping singer-songwriter Pixie Lott.
The charity event in Shell's restaurant, Strandhill, was inspired by a daughter's love for the father she lost to Motor Neurone Disease.
As hordes of women descended on the venue casting longing glances at the red LK Bennett number O'Callaghan wore in a post-election interview with Enda Kenny and a dress from Ms Lott's own exclusive collection, organiser Bronagh Crowley was delighted.
"I lost my dad, Charlie, to Motor Neurone Disease three months ago," she said.
"Dad was lucky -- he was able to walk up to two days before he died but it is such a debilitating disease and so few people know anything about it".
Ms Crowley decided to do something for sufferers who don't have family support and depend on the Irish Motor Neurone Disease Association for care and vital equipment.
"The response was amazing -- people are so generous," she said.