Bonanza for bargain hunters as Black Friday fever spreads
IT USED to be called November pay day, the last Friday of the month and the official start to Christmas spending.
However, yesterday was re-nosed as Black Friday, as European shoppers woke up to the US post-Thanksgiving splurge.
This year, European shoppers are benefiting from a major retail swing as stores embrace the Stateside agenda and try to outdo each other in a marketing blitz by flagging up Black Friday to Cyber Monday promotions.
The race is on to capture your euros four weeks before Santa arrives and department stores, boutiques and independent retailers were in discount overdrive yesterday.
Brown Thomas and Arnotts led the way with 20pc discounts, and the footfall in their stores was buoyant all day.
Oasis rewarded shoppers at their 20th Irish birthday celebrations on Thursday night with a 30pc discount on selected lines. Warehouse were offering 25pc off yesterday while Coast and Karen Millen had 20pc mark downs.
At the height of the Celtic Tiger, Irish mothers jumped on planes and shopped til they dropped in New York, New Jersey, Boston and Chicago but now the concept of discounts heaped upon slashed prices has moved centre stage here.
Fashion stores are delighted by this retail kickstart because the mild autumn weather has left them with a glut of winter coats to sell.
"This is great but what I would really like is a cold snap to hit and then I will be really happy," said one optimistic retailer yesterday, as he watched the crowds surge down Dublin's Henry Street.