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Bonanza for Adare boutiques as golf Wags given €10,000 each to spend during JP McManus charity pro-am

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Boutique owner Aisling Maher outside her Adare boutique. Picture: Don Moloney

Boutique owner Aisling Maher outside her Adare boutique. Picture: Don Moloney

Boutique owner Aisling Maher outside her Adare boutique. Picture: Don Moloney

Pre-paid credit cards worth €10,000 each gifted to the wives and girlfriends of golfers taking part in the JP McManus charity pro-am, has resulted in a bonanza for businesses in the pretty village of Adare, Co Limerick.

The streets of the tourist village may not be paved with gold, but in Adare, they’re not far off filling the potholes with silver on the back of the generosity of local billionaire JP McManus, who is hosting the two-day charity event at his luxury Adare Manor Hotel and Golf Resort.

It is understood that 20pc of each purchase using the pre-paid credit card will go to charities in the mid-west, while the business where the sale is made keeps the remaining 80pc.

Kay Mulcaire, owner of Isobel Boutique on the Main Street told Independent.ie the golf Wags have splurged using the gift cards in her store, which offers international customers tax free shopping by providing free shipping on luxury items.

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5 July 2022; Tiger Woods of USA after finishing his round on day two of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

5 July 2022; Tiger Woods of USA after finishing his round on day two of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

5 July 2022; Sam Burns of USA signs an autograph for a fan on the 2nd hole during day two of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

5 July 2022; Sam Burns of USA signs an autograph for a fan on the 2nd hole during day two of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

04/07/2022
Tiger Woods pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Tiger Woods pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

4 July 2022; Tiger Woods of USA, left, and Limerick hurler Gearóid Hegarty during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Eóin Noonan/Sportsfile

4 July 2022; Tiger Woods of USA, left, and Limerick hurler Gearóid Hegarty during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Eóin Noonan/Sportsfile

LIMERICK, IRELAND - JULY 04: Tiger Woods of United States plays his second shot to the 9th hole during Day One of the JP McManus Pro-Am at Adare Manor on July 04, 2022 in Limerick, Ireland. (Photo by Ross Kinnaird/Getty Images)

LIMERICK, IRELAND - JULY 04: Tiger Woods of United States plays his second shot to the 9th hole during Day One of the JP McManus Pro-Am at Adare Manor on July 04, 2022 in Limerick, Ireland. (Photo by Ross Kinnaird/Getty Images)

Comedian Bill Murray reacts to members of the public during the JP McManus Pro-Am charity golf tournament at Adare Manor, Ireland, Monday, July, 4, 2022. (AP Photo/Peter Morrison)

Comedian Bill Murray reacts to members of the public during the JP McManus Pro-Am charity golf tournament at Adare Manor, Ireland, Monday, July, 4, 2022. (AP Photo/Peter Morrison)

Singer and songwriter Niall Horan takes a picture with fans during the JP McManus Pro-Am golf tournament at Adare Manor, Ireland, Monday, July 4, 2022. (AP Photo/Peter Morrison)

Singer and songwriter Niall Horan takes a picture with fans during the JP McManus Pro-Am golf tournament at Adare Manor, Ireland, Monday, July 4, 2022. (AP Photo/Peter Morrison)

4 July 2022; Tiger Woods of USA during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Eóin Noonan/Sportsfile

4 July 2022; Tiger Woods of USA during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Eóin Noonan/Sportsfile

4 July 2022; Rory McIlroy watches his drive on the second during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Rory McIlroy watches his drive on the second during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Rory McIlroy during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Rory McIlroy during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Xander Schauffele of USA, left, Gerry McIlroy, father of Rory, on the 10th during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Eóin Noonan/Sportsfile

4 July 2022; Xander Schauffele of USA, left, Gerry McIlroy, father of Rory, on the 10th during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Eóin Noonan/Sportsfile

4 July 2022; Tiger Woods of USA tees off on the ninth during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Eóin Noonan/Sportsfile

4 July 2022; Tiger Woods of USA tees off on the ninth during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Eóin Noonan/Sportsfile

04/07/2022
Tiger Woods pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Tiger Woods pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

04/07/2022
Justin Thomas pictured with JP McManus and John Kiely at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Justin Thomas pictured with JP McManus and John Kiely at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

04/07/2022
Padraig Harrington pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Padraig Harrington pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

04/07/2022
Justin Thomas pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Justin Thomas pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

04/07/2022
John Rahm pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 John Rahm pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

04/07/2022
Shane Lowry poses for a selfie with Patrick Hore from Enniscorthy, Co Wexford at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Shane Lowry poses for a selfie with Patrick Hore from Enniscorthy, Co Wexford at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

04/07/2022
Ian Woosnam pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Ian Woosnam pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

04/07/2022
Shane Lowry pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Shane Lowry pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

04/07/2022
Padraig Harrington pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Padraig Harrington pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

04/07/2022
Actor Bill Murray pictured with playing partner Jamie Dornan at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Actor Bill Murray pictured with playing partner Jamie Dornan at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

4 July 2022; Matt Fitzpatrick on the second green during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Matt Fitzpatrick on the second green during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Actor Bill Murray during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Actor Bill Murray during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Irish businessmen Dermot Desmond, left, and JP McManus during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Irish businessmen Dermot Desmond, left, and JP McManus during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Matt Fitzpatrick on the second fairway during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Matt Fitzpatrick on the second fairway during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Actors Jamie Dornan, right, and Bill Murray during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Actors Jamie Dornan, right, and Bill Murray during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Former EU Commissioner Phil Hogan during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Eóin Noonan/Sportsfile

4 July 2022; Former EU Commissioner Phil Hogan during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Eóin Noonan/Sportsfile

4 July 2022; PGA Tour Commissioner Jay Monahan during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Eóin Noonan/Sportsfile

4 July 2022; PGA Tour Commissioner Jay Monahan during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Eóin Noonan/Sportsfile

4 July 2022; Matt Fitzpatrick putts on the second green during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Matt Fitzpatrick putts on the second green during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Irish businessmen Dermot Desmond, left, and JP McManus during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

4 July 2022; Irish businessmen Dermot Desmond, left, and JP McManus during day one of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

04/07/2022
Niall Horan pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Niall Horan pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

04/07/2022
Actor Bill Murray pictured with caddie Paul McCarthy at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Actor Bill Murray pictured with caddie Paul McCarthy at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

04/07/2022
Actor Bill Murray pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Actor Bill Murray pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

04/07/2022
Actor Bill Murray pictured with playing partners  Niall Horan and Jamie Dornan at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Actor Bill Murray pictured with playing partners Niall Horan and Jamie Dornan at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

04/07/2022
Actor Bill Murray pictured with playing partner Niall Horan at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Actor Bill Murray pictured with playing partner Niall Horan at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

04/07/2022
Niall Horan pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Niall Horan pictured at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

04/07/2022
Actor Bill Murray pictured with playing partner Jamie Dornan at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick.
Pic: Don Moloney

04/07/2022 Actor Bill Murray pictured with playing partner Jamie Dornan at the JP McManus Pro-Am which took place at Adare Manor Hotel and Golf Resort, Co Limerick. Pic: Don Moloney

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5 July 2022; Tiger Woods of USA after finishing his round on day two of the JP McManus Pro-Am at Adare Manor Golf Club in Adare, Limerick. Photo by Ramsey Cardy/Sportsfile

“From last Wednesday the wives started coming into the shop. They got a gift of €10,000 to spend in the village. They couldn't believe it, they were saying they have never received anything like this, they thought it was over generous,” said Ms Mulcaire.

“There were 60 of those [cards] given out at €10,000 each - it’s amazing. On our credit card machines they set up a loyalty app and all we do is scan the card and redeem the amount of money they spend, and they can see their balance, they don’t even need a receipt.”

It is understood the cards are only redeemable in stores in the village so that the local economy benefits.

“It’s to give back to the local economy, to spend in Adare, it’s the Lotto for us, a great idea and [JP] just keeps giving back and back, he believes it is not just about Adare Manor.”

Ms Mulcaire added: “All the wives and girlfriends are coming in. They are not looking for VIP treatment but we are giving them VIP treatment, they’re really normal,” added Ms Mulcaire.

Ashling Maher, who also runs her own boutique selling luxury clothing in the village agreed the initiative has been a “massive boost” for her store.

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“I think all the boutiques are involved in it in the village. It has been a really good incentive to give all the golf wives and girlfriends to encourage them leave the Manor, see the village, and to give all of us a boost as well, so that has been really good,” said Ms Maher.

“As the village has been closed off to normal trade, that has been really good to boost us,” she added.

Up to 80,000 people have thronged the Manor course for the two-day pro-am, which has raised €140million for charities in the mid west, as celebrities play against professional golfers.

Ms Maher said she and her team have also provided “custom pieces” for the golf Wags to wear at a Gala Ball at the five-star Manor hotel on Tuesday night.

The venue’s 18-hole championship course will host the Ryder Cup in 2027 which will generate an estimated €200million for the region.


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