Bollywood blockbuster to spice up tourism industry
TOURISM chiefs are targeting lovestruck Indian couples in an attempt to put Ireland on top of a list of romantic holiday destinations.
The romantic thriller 'Ek Tha Tiger' is being released in more than 3,000 cinemas across India today and Tourism Ireland hopes that it will attract young couples to our shores.
Shot partly in Dublin last year, the movie is tipped to do well at the box office as one of the Bollywood blockbusters of 2012. It is being released in 24 countries and will target an audience of over 100 million people across the world.
Bollywood 'bad boy' Salman Khan and industry favourite Katrina Kaif meet and fall in love in Dublin in the new movie.
The plot is based on an Indian secret agent Tiger (Salman Khan), who must race to stop the selling of top-secret missile-technology secrets to Pakistan.
The film, whose title means 'once there was a tiger' was filmed at various locations around the world, including India, Turkey, Kazakhstan and Chile. The Irish scenes feature familiar landmarks, including Trinity College, Temple Bar and the Ha'penny Bridge.
Tourism Ireland says the movie will help to make India's growing middle and upper classes aware of Ireland.
The agency's chief executive Niall Gibbons said Bollywood films had a "considerable influence on Indian travellers when they are deciding on their holiday destination".
He added: "We are delighted to have co-operated with the Irish Film Board in securing this important film for Ireland, which was also made possible through strong support at government level."
The movie premieres in the Irish Film Institute (IFI) in Dublin tonight at 7pm and goes on release at Cineworld on Parnell Street.