BOD-backed rugby app becomes No 1
A smartphone app released by Ireland star Brian O'Driscoll has exceeded 250,000 downloads, making it the world's No 1 rugby app.
The free Ultimate Rugby program, which was launched by O'Driscoll and Irish software entrepreneur Ray Nolan late last year, provides coverage of all top-flight competitions.
Ultimate Rugby has now confirmed new partnerships with Leinster and Harlequins.
The newly forged partnerships allow each club to create a unique page within the app, giving them complete content control by linking to their website, Twitter and Facebook profiles.
Ultimate Rugby business development manager Rick Evans said: "Our dream to become the world's biggest rugby application was quickly realised."