Sunday 18 March 2018

BOD-backed rugby app becomes No 1

A smartphone app released by Ireland star Brian O'Driscoll has exceeded 250,000 downloads, making it the world's No 1 rugby app.

The free Ultimate Rugby program, which was launched by O'Driscoll and Irish software entrepreneur Ray Nolan late last year, provides coverage of all top-flight competitions.

Ultimate Rugby has now confirmed new partnerships with Leinster and Harlequins.

The newly forged partnerships allow each club to create a unique page within the app, giving them complete content control by linking to their website, Twitter and Facebook profiles.

Ultimate Rugby business development manager Rick Evans said: "Our dream to become the world's biggest rugby application was quickly realised."

Irish Independent

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