Wednesday 19 December 2018

Bloody 'monster' poster falls foul of the advertising watchdog

A different 'Sinister 2' poster
A different 'Sinister 2' poster

Mark O’Regan

A FILM poster depicting a ‘monster’ dripping in blood has fallen foul of the advertising watchdog because it was likely to frighten children.

The poster highlighting the release of horror movie “Sinister 2” featured an image of two boys looking at a wall with an image of the monster's face is painted in dripping blood.

Child hand prints, also in blood, are also shown.

In total, there were eight complaints lodged with the Advertising Standards Authority of Ireland (ASAI) over the poster.

All of them complained that the image was unsuitable for display on bus shelters where they could be seen by children.

Several complainants had said that the pictures had left their children upset and frightened.

The complainants pointed out that the advertisement was for a movie rated 16s, however, it was on view for all ages.

In response, the advertiser, Entertainment One UK, said it did not consider the advertisement had shown images of explicit violence, nor was there any “graphic horror or gore.”

They insisted the advertisement was clearly promoting a fictional film.

However, the Authority’s Complaints Committee judged  it was likely to frighten children and should not appear again.

In a separate complaint, a person booked an all-inclusive holiday with Expedia - but when he got his itinerary his booking only included breakfast.

On receipt of his itinerary by email he was informed that his booking included breakfast.

When he enquired about the all-inclusive plan which he had booked, he was once again informed it included breakfast only.

He queried why he had not been given what he had booked and why he had not been provided with any further information in the matter.

The company ignored the ASAI which it said was a cause of concern.

It upheld the complaint.

The Authority also upheld a complaint against telecoms group, Eir, which invited consumers to check out their online broadband coverage map to see if their house was fibre broadband enabled.

Under the link: “Check your house here” consumers were invited to input their address to see if their premises was fibre broadband enabled.

A complainant did that and was told his home was is “eir Fibre enabled”

However, when he tried to have the service installed, he was told by ta technician who visited his house that the service was not available at his address, as he was too far away from the exchange.

The customer considered the information provided by the advertisers to be misleading.

In response, Eir apologised and blamed an anomaly in its system.

The Complaints Committee noted it was not the first time they had addressed this issue with the advertisers, formerly known as Eircom.

In its report it said it considered it unacceptable to provide consumers with a service which did not provide accurate information.

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