Thursday 18 January 2018

Be your own boss: new take on Avon beauty ladies

Nancy Cruickshank and Kate Shapland
Nancy Cruickshank and Kate Shapland
Bairbre Power

Bairbre Power

A SERIAL entrepreneur who launched major retail and digital media online successes from to arrives in Ireland today to encourage Irish women to be their own beauty boss.

Nancy Cruickshank teamed up with Kate Shapland, beauty editor of the Telegraph magazine two years ago and they launched MyShowcase, which features 33 beauty brands.

The business is a twist on direct selling and the pair aim to foster opportunities for women who can work flexible hours as self-employed stylists.

Potential stylists can start off with kits costing €269 and can earn commission of between 15pc-30pc on sales.

"This is an entirely new concept in beauty retail," said Nancy, who is hosting an open afternoon today for potential stylists and event hosts at House on Dublin's Leeson Street from 2pm today.

"Think Avon meets Space NK, but with a passion for supporting female entrepreneurs in building or expanding their businesses, be it a brand or as a stylist," she said.

The brands on the website are not widely available on the high street and the founders believe that buying and discovering beauty products should be a "fun and rewarding experience for everyone".

They organise events in homes and in offices showcasing brands and customers can buy at events or via the website,

All sales are linked back to the introductory stylist. "We have a couple of stylists in Dublin and decided to come over because the level of enquiries from Ireland," said Nancy, who describes herself as a beauty junkie.

"I want Irish women to create businesses which they can run long term," said Nancy who sold the fashion and beauty portal,, to Hearst in 2006 for €29.7m (£25m).

Irish Independent

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