Figures in international boxing are attempting to "whitewash" the reputation of international crime boss Daniel Kinahan as he seeks to hide his notorious gangland activities behind a veneer of respectability as a promoter in the sport.
A video by world champion Tyson Fury thanking Kinahan for brokering a bout against Anthony Joshua has been met with astonishment.
The two-time world heavyweight champion, one of the most recognisable sports stars in the world, yesterday announced he had been informed by Kinahan of a two-fight deal with Anthony Joshua, the unified world champion.
In a social media post, Fury gave "a big shout out to Dan" for getting the deal done for "the biggest fight in British boxing history", with the agreement sure to be one of the highest in monetary value outside of the US.
The news was confirmed by Joshua's boxing promoter Eddie Hearn, who said they were "in a good place" to finalise the fights.
What Hearn didn't mention during an interview on Sky Sports was that Kinahan, previously named in the High Court as the leader of an international crime gang, helped broker the deal.
Just over four years ago, Kinahan was the prime target of an audacious murder plot at the Regency Hotel with the ensuing gangland feud claiming as many as 18 lives.
But in recent months, the Dubliner has been making efforts to clean up his image, attempting to go from international drug trafficker to boxing advisor.
Yesterday's announcement was further evidence of this PR drive, and follows a series of press releases quoting him as an "international boxing power broker".
However, Fine Gael TD Neale Richmond last night criticised these efforts to "whitewash" his links to organised crime, describing Kinahan as an "evil criminal" who should not be allowed "run for cover with the protection of the international boxing community".
"The fact that this trail of bloodshed is now being totally whitewashed by some in the international boxing community is a disgrace," he said.
"Allowing Kinahan to hide his notorious gangland activities behind a veneer of a respectable boxing promoter cannot be allowed to happen."
Only last month Kinahan was hired as the special advisor to a Middle Eastern sports company backed by the Bahraini royal family.
The group, KHK Sport, was founded in 2015 by Sheikh Khalid bin Hamad Al Khalifa, the fifth son of Bahrain ruler King Hamad and the president of the Bahrain Olympic Committee.
A week later, MTK Global, a company part-founded by Kinahan but which has spent years trying to distance itself from the crime boss, announced it was going into partnership with KHK Sport.
A bizarre documentary was also released last month which claimed the Regency Hotel attack was orchestrated by Fine Gael ahead of the 2016 General Election.
The Kinahan PR campaign has been met with resistance in different forms, and yesterday graffiti appeared near Dublin's United Arab Emirates embassy, a country where he has been living since 2016.
Gardaí are investigating the graffiti with one message reading "MTK Scum murders" and another "Get cancer out of Dubai", a reference to Kinahan.
While he attempts his drive to appear lawful, gardaí, with the help from other international police forces, are continuing their investigations into the Kinahan organised crime group, which shows no signs of subsiding any time soon.