Discount chain Aldi is planning to roll out a free shuttle service to every Irish campus to entice students to shop at its stores.
The German supermarket giant said it expects to have the service, which will bring students to and from their nearest Aldi for free, running at all third level campuses by the end of 2015.
First offered to students at Institute of Technology Sligo last year, the free bus trips soon proved popular enough for the retail chain to expand the scheme to a further six campuses.
Currently the company is running buses for students in UCD, Trinity, Limerick and DCU, and will open a new service from Dundalk Institute of Technology later this week.
The service collects students from their campus and offers them two bus runs to their nearest Aldi store.
“[We] sees students as an important demographic and to that end it decided to look at helping them with their weekly shop by putting on a bus service that brings them to and from their nearest store,” an Aldi spokesperson told the Sunday Times.
The supermarket chain has long sought to cater to the student market; the “University” page on its website weekly promotes healthy recipes and cooking guides, along with the cost of purchasing each meal.
It also contains hints and tips on showing students how to carry out basic tasks like poaching an egg or how to roast a chicken or bake a potato.
To a weekly shopping list for little less than €34, which contains all the basic food a student would needed to get through the week.