Friday 15 December 2017

Aertel to survive TV changeover

Louise Hogan

Louise Hogan

THE BBC killed off its teletext service earlier this year in the changeover to digital television -- but RTE's Aertel is to survive.

The primitive pixillated text service was once the essential guide for airport arrivals, news headlines, sports and Lotto results and television schedules.

Now, people have instant information at their fingertips through smartphone apps and laptops.

But RTE chiefs have insisted Aertel remains profitable and continues to attract an audience of 750,000 users each day through televisions and online.

"I don't believe it will cease or end. I think it will evolve. We have a great audience; we seem to be meeting their needs. Why would we pull the plug on it?" said Muirne Laffan, managing director of RTE Digital.

The Aertel website gets five million page 'hits' a month, from a total of 108,000 computers.

Irish Independent

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