Saturday 18 November 2017

Advertising watchdog raps Eircom and Setanta

Sam Griffin

THE advertising watchdog has upheld a complaint against Eircom that it misled customers.

The Advertising Standards Authority of Ireland (ASAI) found that the phone and broadband provider had misled customers with offers including improved broadband service.

The complaint was upheld on the grounds that the ad had been directly mailed to potential customers in catchment areas where Eircom could not provide improved broadband.

A ruling against Setanta Sports Ireland found it had misled customers and had provided an illegible footnote containing important information relating to the deal on offer.

The ASAI said a headline offering full coverage of the Masters golf competition for €5 "had implied that a short term contract was on offer when in fact the offer involved signing up to a package". The ASAI ordered that the advertisement must not be reproduced.

The watchdog revealed in its report yesterday that it had upheld 20 complaints.

Complaints made against an ad by 'The Irish Examiner' were not upheld.

The ad featured a photo of King John's Castle in Limerick with images of police tape stating "CRIME SCENE DO NOT CROSS" across the billboard. The headline in bold stated; "Just how safe is Limerick?".

Complaints that the ad misled customers, as crime was actually falling, were dismissed.

Irish Independent

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