Adam King teams up with retailers to sell his 'virtual hug' on a card for charity

Star of the Late Late Toy Show Adam King has teamed up with retailers Centra and Supervalu this Valentine’s, to help the nation give their very own special hug to those who really need it. The cards will be released on Friday with his 'virtual hug' on the cover. Proceeds are going to CHI Temple Street and Cork University Hospital. Speaking about the initiative, David King, father of Adam, said; “Adam has been a patient of these hospitals since the day he was born, so we have experienced first-hand the amazing work they are doing. We are delighted to partner with SuperValu and Centra to support their work in this way. The values of these companies, supporting community and accessibility align greatly with our own. Additionally, we hope the card will bring some much need joy to people’s lives in these challenging times of disconnect."