Guilt-free summer treats? Two Irish women make 'cold pressed juice on a stick'
Two Irish women who make a range of healthy ice-pops from cold-pressed vegetable and fruit juices are set to export their range to the UK in September.
Limerick friends Trin O'Brien, an engineer, and BJ Broderick, a nutritionist, created their healthy ice pops in 2015 when they felt there was a gap in the market.
They wanted to make fruit and vegetables front and centre. Now that summer is here, and temperatures are about to rise to a sizzling 26 degrees, we chatted to BJ about how she came up with her idea.
BJ tells independent.ie: “I was studying to become a nutritional health coach. I knew I wanted to stay in the health and wellness industry but with a food product.”
“A vegetable-based product is suitable for everyone. I was looking at cold pressed juices and then I realised that there were a lot of people doing them, and I thought what if I turn this into an ice pop?”
“I myself am vegetarian, I’ve never eaten any meat, and I didn’t give my daughter any either. She ate loads of vegetables, and when she was five she started to rebel, and say 'I don’t want'.”
Their Wellnice pops, like "Al Hail Kale" and "Two Carat Diamond" and "Frost Beet", have no added water, BJ said.
“It’s cold pressed juice on a stick. When we were going to the festivals, selling them to the parents, and kids were tasting them and asking for the beetroot ones. Kids just love the colour."
“This year we have just exported to the UK for the first time. We have a distributor over there that goes to the independent health food shops to test the waters in the UK.
“At home we’re going to target Spars and Centra. We’ve got really good food service contracts with companies like Facebook and we’re doing a pop up with Google soon.”
She added: “In September, we’re going to launch a multipack version for supermarkets, and then we’ll start a new product development for a fun and healthy range.”