Battle for country music radio licence
A radio war has broken out in Dublin, with a group of country music fans determined to wrest a coveted broadcasting licence from an existing station.
Sunshine 106.8’s licence is currently up for renewal – and proposed new station Country FM wants the rights to it.
The two stations will appear before the Broadcasting Authority of Ireland today to plead their cases. The winner will gain control of the coveted licence, designed for a niche music station, valid for a 10-year period.
Country chairman Martin Wall told the Irish Independent\[Eoghan Moore\]he said. “\[n.crampton\]We have done extensive market research into the subject and believe there is definitely an audience to support this. Just look at the demand for Garth Brooks tickets” he said.\[n.crampton\]in its first year\[n.crampton\]chief executive \[n.crampton\]who is also a major shareholder in East Coast FM and sits on the board of KFM and Spirit Radio, \[n.crampton\]The license calls for a ‘niche music service’,” he said. “This doesn’t have to mean 100pc country. \[n.crampton\]You’ll hear everything from Dolly Parton to Otis Redding.”
The BAI consults with stations every year on how they are conforming to their license remit, and Sunshine has not been rebuked since 2004, he said. “That’s an exceptionally good record” he said.