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Video: Roy the cartoon boy on CBBC wins Bafta for digital animation studio

ACTOR Simon Delaney was among those sending messages of congratulations to a digital animation company after it picked up a prestigious BAFTA award.

Jam Media, which is currently hiring 60 new staff as part of an €8.5m investment, picked up the 2012 Children's BAFTA Drama Award for its long-standing CBBC series, 'Roy'.

Filmed as a fly-on-the-wall 'mockumentary', the series follows Roy, an 11-year-old boy living in Ballyfermot, Dublin, who resembles boys his own age except he is a cartoon.

Starring Simon Delaney, Cathy Belton and Simon Graham, the show was re-commissioned last month, by CBBC Controller Cheryl Taylor who said that 'Roy' explored "the more tricky elements of growing up with rare charm and humour".

Speaking after accepting the award in a ceremony at the London Hilton, CEO of Jam Media, John Rice, said: "This is the third time we have been nominated so we are obviously thrilled that we have won a BAFTA. The competition was stiff and this award proves that the series and the character of Roy really seems to resonate with viewers in the UK, Ireland and beyond''.

Irish Independent