Wednesday 21 November 2018

Tubridy gets early €1m boost with 'Late Late' deal

Ryan Tubridy and Quinn Insurance chief executive Colin Morgan unveiling the €1m-plus sponsorship deal for the show yesterday
Ryan Tubridy and Quinn Insurance chief executive Colin Morgan unveiling the €1m-plus sponsorship deal for the show yesterday

Allison Bray

RYAN Tubridy is living up to his 'golden boy' name with the new 'Late Late Show' host attracting a €1m-plus sponsorship deal.

The Quinn group has signed up to the two-year contract.

Station bosses refused to say exactly how much the deal was worth but insisted it would bring in more than the €1.3m secured from previous sponsor Halifax.

Tubridy's radio and television personality and media anticipation over the new-look chat show were key selling points to help seal the deal, an RTE spokesperson said.

Offers

The recession didn't stop rival sponsors from queuing up for a piece of the action for the show's relaunch on September 4.

"It was definitely a case that we had a number of serious offers offering sponsorships," RTE confirmed.

But in the end, the Quinn Group had the most attractive offer, which RTE said was worth more than €1m over two years -- which will help put a dent in its €68m advertising shortfall this year.

The deal involves a series of ads promoting a range of Quinn companies, including

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