Monday 11 December 2017

The Apprentice: Latest reject Laura Hogg blames horror art for axing

Laura Hogg. Photo: PA
Laura Hogg. Photo: PA

APPRENTICE reject Laura Hogg has slammed the modern art featured in the show as a "monstrosity" and blamed it for getting her fired by Lord Sugar.

The Glaswegian bridal shop owner blamed the Hammer Horror themed art by James Jessop for her team's failure to sell the most urban art at a London gallery.

Lord Sugar told the 28-year-old aspiring entrepreneur that he was firing her because the task was similar to her every day job of selling wedding dresses.

Hogg said: "Fair enough, all valid points in the sense of the sales suffered, hands up.

"But I do disagree that it's similar to something I do as a day job, I definitely don't sell monstrosities like that, well I'd like to hope not!"

She added: "I am so confident in my own sales ability and I can't believe that's what sent me home."

Hogg - who became the subject of criticism on Twitter after she complained on the show "being an attractive businesswoman can have its ups and downs" - proclaimed, "I am going be one of Scotland's next big exports".

She faced Lord Sugar in the boardroom for the third time after project manager Tom Gearing chose her to join him for failing to contribute enough sales for Team Phoenix.

Hogg admitted she struggled to sell the art as she could not see its appeal.

She said: "I think as the night went on my confidence was dipping.

"I knew I was behind on sales and I ultimately knew that that could be a problem.

"It's a very personal thing, art, and I think I just thought, 'I can't make somebody take this'.

"I wasn't really comfortable with forcing it on people."

After losing their first choice of artist, Gearing chose Jessop's comic book style horror art, as the huge canvases had a big price tag.

Hogg said: "I think the issue was that we were getting a little bit blinded by what we were actually selling, getting a little bit greedy.

"I think we were thinking that if we just managed to sell one, we would absolutely romp home with the win, and that just wasn't the right decision."

Hogg promised in her audition she would "be fighting to the death" in the boardroom, but she admitted she had almost given up after the art task.

She confessed to Dara O'Briain, host of The Apprentice spin-off show You're Fired: "I think you can see it all over my face to be honest with you.

"I think I lost that little bit of 'oomph' in me in that final boardroom.

"I knew I was vulnerable, I mean ultimately, I didn't do the sales did I?"

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