Monday 20 November 2017

Terry Prone's top ten tips

Terry Prone
Terry Prone

Terry Prone’s new book “Coach” seems like the perfect handbook for those at a crossroads in their professional life.

The communications expert, who runs a PR company the Communications Clinic in Dublin, has written a book especially for those who are meeting professional dilemmas, with an aim to restoring their self-belief.

The book includes ten case studies, dealing with the plights of a range of people – from the working mother, to the football star shooting own goals in his professional life, to the introvert who struggles to be heard in work.

“Coach” is a wealth of information for those who want to progress up that professional ladder. has a brief sampling of some of Terry’s top tips here:

Be your own person. Don’t structure your career to satisfy others.

Shaping your career around what genuinely gives you a kick is wiser than shaping it around a nagging sense that you should have a better title and a bigger office.

Interrogate the wisdom that’s all around you for free.

Concentrate on making yourself famous, not on tapping into the fame of others.

Never lie to make yourself look more on top of a job than you are. If you’re in trouble, ask for help. Colleagues are flattered, not affronted, when asked for advice or a leg-up.

Being an introvert doesn’t permit you to be discourteous. Look people in the eye and give them a warm handshake.

Get good at presenting. Remember that you are trying to get ideas or information from your head into someone else’s. This doesn’t require you to perform as if you were in a pantomime.

When you’re stuck with people in a social setting and think you might die from shyness, interview the people around you.

Use your introversion. Don’t sit there silently feeling miserable because you haven’t contributed to a meeting. Listen, pay attention and see if you can help those present get the most out of it.

(For working mothers): Don’t prate about guilt. Do the best you can, babywise and careerwise and don’t play that sympathy card. It never works.

“Coach” is now available in all good bookshops for around €14.99.

Online Editors

Promoted Links

Entertainment Newsletter

Going out? Staying in? From great gigs to film reviews and listings, entertainment has you covered.

Promoted Links

Editors Choice

Also in Entertainment