Scary Brazilian TV ‘The Ring’ ghost prank goes viral
Footage from Brazilian TV showing lift takers at their wits end with fear after falling for a disturbing prank has become an internet sensation.
Entitled Ghost in the Elevator, the clip formed part of Brazil's variety TV show Programa Silvio Santos.
Participants enter the empty lift, the light flickers and then goes out.
Inspired by the infamous character from the horror film The Ring, a girl appears through a hidden door holding a doll as the light comes on.
The video has been watched over one million times online so far this week.