IT has been a cash cow for RTE and retailers are now enjoying the success of crime drama 'Love/Hate', with unprecedented sales of a DVD box-set.
Shops contacted by the Irish Independent last night reported selling hundreds of copies of the collection, retailing at €24.99, after it went on sale yesterday morning. "It's absolutely flying. We have never had this sort of demand for a box-set. We have sold hundreds today," said Clive Branagan of Tower Records in Wicklow Street, Dublin.
The story was the same around the country, with Stephen Fitzgerald, managing director of the Golden Discs chain, reporting huge sales for the box-set at each of its 15 stores around the country.
"We will be sold out by midweek if it keeps going. It's our biggest DVD in living memory," said Mr Fitzgerald.
The DVD sales came after RTE confirmed that nearly a million viewers tuned in to see the season finale last Sunday night.
Speaking last night, 'Love/Hate' writer and creator Stuart Carolan said: "I think it's amazing that the Irish public has come on this journey with us."
Meanwhile, cast members Peter Coonan (Fran) and Laurence Kinlan (Elmo) toasted the success of the series with a drink in Lillie's Bordello on Sunday night.
The actors found themselves sharing the club with Bono and the Edge from U2, and with Premiership stars from Sunderland FC and Birmingham City, who were in Dublin for their Christmas celebrations.